Meet Heath.

Crisis Management Consultant

“I faced my own crisis as a police officer following a deadly shooting and didn’t have the knowledge, tools, or institutional support I needed. I was dealing with PTSD and wasn’t even aware of it, but I (as well as my wife) knew something was wrong—seriously wrong.

Through research, study, years of counseling, and other self-help options, I was able to manage my PTSD. I also realized it doesn’t have to be this way for the next guy.

4Cite was created to help people avoid that kind of experience so they can take positive action during a crisis. I make sure you know what to do so the problems of today don’t turn into more problems down the road.”

-Heath Crossland

Over 2 Decades in
Law Enforcement

Chief
of Police

Proud Veteran of
National Guard

Heath Crossland brings a strong sense of duty, leadership, and discipline to every role he takes on.

HEATH’S BIO

EXPERIENCE

Heath Crossland is a 25+ year veteran of law enforcement in Texas and served 8 years as a Reserve in the Army National Guard. He holds a Master Peace Officer License with the State of Texas.

Liberty University
Industrial/Organizational Pyschology
Liberty University

University of Texas at Dallas
Leadership and Organizational Development
Masters Degree - 2022

University of Texas at Dallas
Professional and Executive Coaching
Graduate Certificate - 2022

Tarleton State University
Law Enforcement Administration
Bachelor's Degree

EDUCATION

CAREER

Heath started his career with the Ferris Police Department. He was with the Lancaster Police Department for 16 years and went through the ranks of Patrol – Sergeant, SWAT, CID. He graduated from ILEA School of Police Supervision and Bill Blackwood’s Law Enforcement Management Institute of Texas at Sam Houston State University, as class president. Heath went on to Erath County Sheriff’s Office in 2017 as the Chief Deputy. This was his first crisis appointment. While at Erath County Sheriff’s Office, he managed daily operations of the Sheriff’s Office and County Jail.

In June of 2018, Heath retired after 20 years of Law Enforcement Service and started a consulting company called 4CITE. In 2022, he became the “Change Agent” Chief of Police for the City of Blue Mound. In November of 2023, he was named the Chief of Police at the Mexia Police Department and is building a great team.

LEADERSHIP

ADVOCACY

Heath is a top choice speaker for conferences relating to government, law enforcement, animal control and corrections where he provides introductory access to his proven Crisis Response techniques. He frequently speaks and brings awareness to organizational mental health and wellbeing, Service Related Post Traumatic Stress and other topics related to organizational development.He is a husband of 27 years and a father to two college aged children.

Throughout his career, he has held multiple leadership positions, where he consistently emphasized the importance of turning strategy into action. Known for practicing what he preaches, Heath is not only an expert in the theory of crisis management, but also in its real-world application thanks to countless firsthand experiences.

With an approach that is grounded in practical implementation, Heath believes the true measure of leadership lies in translating plans into tangible results. Whether he was on the front lines or in the command office, his mission remained the same:  

Serve with honor and lead by example.

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